• How Minimalism Will Improve Your Blog

    8/31/16



    If you are a Blog Milk reader or client, chances are you are part of the growing percent of the world’s population who has an interest in Minimalism. Though Minimalism is not new, it’s been highly popularized these days by a wave of brilliantly detailed designed products - from physical products to virtual goods, minimalism is all around us.

    In my journey with Minimalism I’ve understood several key things – The most important one being that Minimalism is not the lack of something but a focus on the things that are of utmost importance.

    As a Designer, one of my biggest concerns when creating items for Blog Milk is to be able to add value to every section of a blog or website. It’s not just about having less but about having a reason behind everything that will exist on your blog. The more emphasis those elements have, the more and better results you get - this is not to say that visuals are everything, they’re not... but they’re definitely the first thing that attracts a visitor.

    There’s a misconception that Minimalism deprives us of emotion, of color, femininity or warmth - this is far from the truth: Minimalism can also be all of that. It’s the interconnection of things which you display what gives you (1) the readers, (2) the clicks, (3) the followers and (4) eventually the great relationships that we’re able to create through Blogging.

    In the years that I’ve grown in this Minimalism world and challenged myself to create better themes with each collection, I’ve realized that people who dip their toes into the Minimalism world won’t look back any time soon. The effect that Minimalism has in someone’s life is far more beneficial than anything that we can ever accumulate - as it has an inherent way of allowing us to do more and achieve more while doing and having less.

    Whether you have a Blog Milk theme or not here are 3 steps you can take in order to achieve focus in your Blogging career:

    Visual Focus

    Allow more negative space in your visuals. The spacing between each element, image or text can create a perfect experience for the reader so they can easily drive their focus to x object and truly submerge themselves in it. Negative space simple refers to the space that it's unused. The more breathing space you give your images and text, the better the experience for the visitor.

    Content Focus

    Mean what you say. Always make sure that you’re giving the readers valuable information or entertaining content without adding to the already noisy world of information we live in. Draw a simple template for your posts by simply answering questions about any given topic. e.g. If I talk about a new shop or brand, I'd ask myself basic but purpose-driven questions like:


    Who? created or established the brand
    Where? is it located
    What? do they create
    Why? do I think it has value

    Process Focus

    Always, and I mean always: Plan ahead. Think about what your next week will look like at the beginning of Friday and settle on x amount of posts to publish. Commit to those without stressing about how much more you could be doing if you had to sacrifice more time. This guarantees that those x amount of posts that will go live are going to be of quality and value to your readers.

    This is just one of the topics that I’ll be diving deeper into in my book it's something that's easy to do and increases our ability to produce and impact your readers in a very positive way. This content is also part of what I share via newsletter every Wednesday. If you haven't signed up yet, you are missing out. I hope to see you there next Wednesday for a special edition.

    As always, let me know your thoughts on this.

    Graphic: Ana Degenaar
    Photograhy: Chris Tonnesen
    Styling:Per Olav Sølvberg

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